Bumble confirmed that a fresh advertisement featuring the latest star companion Serena Williams will debut throughout first 50 % of the SuperBowl.
Per AdWeek, Bumble teased a unique campaign making use of foot fetish meetupball celebrity, admitting this would coordinate using the SuperBowl, though it was not obvious when they were likely to air an offer during online game, among the many most-watched yearly events inside U.S. (and another quite high priced ad purchases). Bumble has affirmed their first SuperBowl advertisement will feature Serena Williams as well as their new promotion “The Ball is within the woman Court.”
Bumble, a female-friendly relationship app, is seriously interested in its female-empowerment purpose. Over the past number of years, the brand features debuted offerings that appeal especially to females, such as for instance partnering with Moxy Hotels to supply BumbleSpot â verified locations where Bumble customers can fulfill for dates, profession marketing, or prospective brand new relationships – in an attempt to generate safe places for females.
The advertisement with Williams will feature the woman increase to celeb, “not just as a professional golf celebrity but as operator, part product, girlfriend and mommy,” per AdWeek. The location is made by a mostly female group and directed by A.V. Rockwell, an award-winning screenwriter and director whose work deals with issues on race and oppression.
The content associated with advertisement is always to promote females to manage their particular tales, something Bumble might excited about through the debut of the matchmaking app, giving ladies the power to make the first step.
In a teaser video when it comes down to SuperBowl advertising, that’ll air February 3rd, Bumble granted a peek of what to anticipate.
“we are surviving in a global and society where everyone is beginning to see in different ways and needs to keep in mind that we’re just like strong and simply as smart and simply as savvy and just since businesslike as another male nowadays,” Williams claims in front of the camera, which in turn pans to her providing a ball in a vacant courtroom. “now it is time to show up and tell our very own tale the way it must be advised.”
AdWeek noticed that the female-forward Bumble ad campaign is unusual for a SuperBowl, and that is these a male-dominated space, and much more extremely unlikely that a mostly female staff would produce this type of a SuperBowl ad.
“There are so many ladies who are eager and excited [to be concerned into the Super Bowl], and each lady included [in Bumble’s spot] had a great deal enthusiasm,” Bumble main brand name officer Alexandra Williamson informed AdWeek.
She proceeded to say: “People will see an alternative area to Serena if this ad goes real time, and I would feature that to an all-female team focusing on it.”